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How To Optimize Remarketing / Retargeting Campaigns
It is truly challenging to get individuals to know you in one visit.
The likelihood that a person visiting your online store for the first time will convert from the first is very low. It is very difficult to get people to know you in one visit, to gain confidence in your brand, to overcome the brakes on buying and to make the purchase you want. Buying is not a one-shot action, but a process.
Visitors generally need more visits to be convinced that your offer is the best and to choose from the many options available. Hence the popularity of conversion funnels, which we have been talking about lately, and retargeting, which I will talk about in this article.
What is retargeting?
Retargeting is all you do to get a visitor back to your site after a first initial visit that they didn’t convert. Basically, if the first visit didn’t convince him to take the action you wanted, and there is a 97% chance that it will, you urge him to come back to the site and, ideally, give him a personalized experience that will push him to conversion.
Retargeting can be done through different channels: banners for Display, Social Media, e-mailing, etc.
